Five Best Places to Set up Billboards in Tennessee

If you’re looking to grow your clientele in Tennessee, you have countless advertising techniques and formats at your disposal. You might think of Tennessee as a state that requires very specific advertising techniques due to its unique culture, but it’s still important to consider your target audience first and foremost when developing a marketing campaign. Nashville is the second largest city in Tennessee with a population of around 668,580 people. Nashville is home to some of the most famous celebrities and best music venues in the country, which provides plenty of opportunities for marketing campaigns capitalizing on those aspects of the city. 

Regardless, like most cities, advertising via billboards in Nashville is a great way to kick off a new campaign. Before you choose a location for your billboard, ensure that you have determined a target audience and marketing plan for your campaign. Ensure that you create clear goals for each part of your campaign. For instance, you might want to set a realistic goal for the number of impressions and conversions generated by each billboard location. Next, you will want to clarify your message—not just for your business as a whole, but for this specific campaign. You want to recognize the needs and wants of your Tennessee-specific audience in addition to targeting your usual demographics. 

If you’re not from Tennessee or Nashville, you might want to invest in an outside marketing manager who is familiar with the needs of residents. Additionally, a marketing manager can help you evaluate your marketing plan from an objective perspective.

Advertising in Tennessee is also generally cost-effective. Billboards in Nashville have an average cost of $1.3k with the lowest price averaging around $100. While Nashville’s population is not in the millions like New York City or Los Angeles, a single billboard can receive an average of 900,000,000 impressions. That large number of impressions coupled with the decrease in cost significantly makes up for any difference in population. Furthermore, if you’re looking to target a Tennessee-specific audience with your product or service, Nashville is an ideal location.

If you do choose to advertise using billboards in Nashville, it’s important to choose billboard locations that are both cost-effective and receive an appropriate number of impressions. Areas that receive the most impressions are those areas with the most foot and car traffic. This includes major highways and intersections, tourist attractions, sports stadiums and arenas, universities and colleges, and airports. There are other areas around the city that offer out-of-home advertising, but billboards are far more affordable than street furniture, wallscapes, or transit advertising in Nashville. Read on if you want to know more about some of the most popular destinations in Nashville and why they’re perfect for your billboards.

  1. Sports Stadiums

According to Nashville Music City, “fans in Music City are as passionate about their teams as they are about their music.” Nashville’s major league sports teams include the football team The Tennessee Titans and the ice hockey team The Nashville Predators. The Tennessee Titans play at Nissan Stadium and The Nashville Predators play at Bridgestone Arena. Ryman Auditorium, Acme Feed & Seed, and Music City Center are other arenas that offer great locations for billboards in Nashville.

  1. Universities and Colleges

If you are targeting a college-age audience, you may want to place your billboards in Nashville on the highways and routes leading into Nashville’s universities. Vanderbilt University, Tennessee State University, Belmont University, Lipscomb University, and Fisk University all have prime billboard locations for advertising. Vanderbilt is considered a “Southern Ivy” that is well-known for its medical, law, and engineering schools. Tennessee State is considered a high research institution. Belmont University is unique in that it offers degrees in music industry-related fields. Lipscomb University is a small Christian liberal arts college while Fisk University is a historically black university with a liberal arts tradition. It’s important to make note of these demographics and specializations when seeking billboard locations most likely to be noticed by your target audience. 

  1. Airports

Airport advertising is best for audiences that travel often, and there are four different airports to choose from in Nashville: Nashville International Airport, Nashville TN Airport, John C Tune Airport, and Smyrna/Rutherford County Airport. Typically, advertisements in airports are not considered billboards. The large backlit airport advertisements that you see are typically called spectaculars or airport banners. However, a strategically placed billboard near a highway or airport parking garage is sure to generate impressions. 

  1. Tourist Attractions

Some of the most popular tourist attractions in Nashville include Grand Ole Opry, Nashville Zoo at Grassmere, Country Music Hall of Fame and Museum, Centennial Park, and The Johnny Cash Museum & Cafe. Billboards near these areas are ideal for a tourist or out-of-state target audience.

  1. Highways

Finally, it’s important to note that the two major interstate highways in Nashville are Interstate 24 and Interstate 40. These highways pass by many of the above-mentioned locations.

Also Read: 7 Important Considerations to Make When Planning to Travel…


Whether your target audience is Nashville residents who love music, tourists seeking entertainment at sports stadiums, or students studying at one of Nashville’s many prestigious universities, there’s no doubt that Music City is one of the best places to advertise in Tennessee.